What Amazon’s ebook strategy means

By Charlie Stross
It seems to me that a lot of folks in the previous discussion don’t really understand quite what makes Amazon so interesting—and threatening, for that matter—to the publishing industry.

So I’m going to take a stab at explaining.

Amazon was founded in 1994 by Jeff Bezos. And today it’s the world’s largest online retailer.

I submit that, as with all other large corporations, you cannot judge Amazon by the public statements of its executives; they are at best uttered with an eye for strategic propaganda effects, and at worst they’re deeply self-serving and deceptive. Rather, you need to examine their underlying ideology and then the steps they take—and the actions they consider legitimate—in order to achieve their goals.

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