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- The thing I love about Intel researcher Genevieve Bell is that she finds surprising things by looking at what’s left out of the dominant narratives about technology. She finds data that’s ignored because it didn’t fit into the paradigm of, say, how people adopt technology. The dominant narrative is that young men determine the popularity of phones, computers, websites, and the like. But when Bell looked at the data, the story we told ourselves about how the world worked was not reflected in the numbers.