I recently stumbled across these advertisements for Bayer Aspirin & Cafiaspirin, made by BBDO Brazil. I love the simplicity in these, and that little kick in every single one. The executions on this campaign are almost limitless, and the easiness of them allows them to be designed fast, quick, and easy.

Each ad demonstrates what both the regular aspirin and cafiaspirin can help with. Aspirin can help fight of the headache caused by your boss, your teenage daughter and your ex-wife. But you’ll need a cafiaspirin for your boss’s awful jokes, your teenage daughter’s boyfriend, and your ex wife’s lawyer. It does a great job of selling not only the basic aspirin, but the Aspirin + caffeine for those headache causing moments everyone can relate to.

a couple slightly different, but still great executions: