The Factors that Influence Purchases

‘There are several factors that influence a consumer’s decision to buy.

For example, design usually plays a pretty big role. If shoppers are standing in the grocery store aisle contemplating which can of tuna to buy, their decision might be influenced by the product’s label design. The eye-catching, more attractive label conveys professionalism and improved quality. The top-notch design will win out over the ma and pa variety.

Online, the same principle holds true. A shoddy website design implies low-quality products.

Convenience is another big factor. Amazon’s one-click buying is pretty genius. Buzz words tend to draw consumers’ attention too. When grocery shopping, words like “low-cal,” “reduced sodium,” and “high in fiber” might attract health conscious consumers.

But none of these influential factors can hold a flame to color.

Color has a strong psychological hold on people. There is a definite correlation between color…