When I was studying journalism in Brazil, for two years I participated in a research project where I had to analyze the way that the main representatives of Brazilian press media portrayed global warming and other environmental topics to its audience. It was the first contact that I had with environmental journalism during the course, and it was when I became interested about environmental issues. During the project, one of the conclusions that we reached was that the Brazilian media is still shy about talking about the environment.

Usually, the news that we collected and analyzed did not escape from the conventional “save the polar bears”, “the Arctic is melting” and “save the Amazon rainforest”. During the analysis of the quantitative data, we realized that most part of the environmental issues published by the media in Brazil was actually reproduced from international news agencies, such as BBC and Associated Press…