Today, fewer chicken nuggets can trace their roots to cleared Amazon rain forest.

In 2006, following a report from Greenpeace and under pressure from consumers, large companies like McDonald’s and Wal-Mart decided to stop using soy grown on cleared forestland in the Brazilian Amazon. This put pressure on commodity traders, such as Cargill, who in turn agreed to no longer purchase soy from farmers who cleared rain forest to expand soy fields.

The private sector agreement, a type of supply chain governance, is called the Soy Moratorium and it was intended to address the deforestation caused by soy production in the Amazon. In a new study to evaluate the agreement, published today (Jan. 22, 2015) in Science, the University of Wisconsin-Madison’s Holly Gibbs and colleagues across the U.S. and Brazil show that the moratorium helped to drastically reduce the amount of deforestation linked to soy production in the region…