Source: Luis Nassif | GGN:

A recent report by the Folha de S. Paulo does a good job portraying the management style of Geraldo Alckmin. He is one of those managers who cannot see the forest for the trees.

The item also makes for an interesting glimpse into the use of government advertising budgets as strategic public relations assets.

TV here, for instance, is deluged lately with an awe-inspiring spot singing the praises of Petrobras as a historic company that has faced many challenges and will face many more — a reference to its current governance problems, or am I gone tone-deaf? It hammers on the tried and true patriotic catchphrase O Petróleo É Nosso –«The Oil Is Ours»

The campaign from which the placard shown above was produced by the prominent PR shop Loducca. — winner of the 2014 Abril Publicity Prize — in the early Oughts.