Pimp My Carroça is a project about people who’s invisible to the rest of society. They are there indeed, everyday we ‘see’ them on the streets and pass through. We don’t look them: sometimes cause they are not like us, some times cause they are doing something that shames us.

Well, the fact is that they are doing something important: something that we could do, too (hey, are we crazy?, it’s our waste!).

I love this project and I want to share it with you, because promote three of my interest: people, art and sustainabilty! I encourage you to take time to see this TED Talk video and then choose your way to involve in the mission of turning visible every person in your city.

The project is leaded by graffitti artist Mundano and it’s a guarantee itselfs