This week we had the pleasure of having talks with Cheesy FM founder Andrew Peacock, who discussed his radio station and how he came up with his smart business model which is unlike most! Cheesy FM is a radio station which is home to all things cheesy including Pop, Dance, Boy-Bands, One-Hit Wonders, 70s, 80s, 90s & popular songs. They are renowned for being “pure cheese and proud of it!” (Cheesy FM, 2017)

During the lecture, I gathered some really useful information from Andrew having built his own idea into an amazing radio station and applying his business skills to get the whole idea off the ground. Andrews plan is to “disturb” the radio industry by using the clever idea of reducing the amount of advertising and commercial content and instead gaining the income split between the investment, events and the small percentage of 25% from advertisement. This model separates…