Given that Brazil has one of the most developed economies and coffee sectors throughout all of the coffee producing origins, its coffee producers and exporters are relatively “wealthy” in terms of resources and knowledge, placing them ahead of the curve when it comes to having the capacity to innovate in coffee production.

As Robert has previously reported, about 80% of Brazilian coffee is natural processed. This is due to a few different factors, not least because labour is relatively expensive in Brazil. In general, labour costs combined with the fact that many farms have good infrastructure, coffee production in Brazil is more mechanized than it is in other producing origins. One potential paradox to this, when it comes to specialty coffee, is the value that is often placed on specialty coffee being handcrafted or otherwise produced in a special way.

What we’ve found, over the years, is that it…