Source: Escrevinhador.

Translation: C. Brayton

TV Globo free-to-air broadcasting continues to bleed audience. Between 2004 and 2014, the broadcaster lost 40% of market share, according to data obtained exclusively by the column.

This could be a disgruntled employee — Globo is laying off even as we speak, and not just the key grips, either — or someone with another reason for painting a grim picture. One thing is certain: Globo is more of a kereitsu  than you think, running neck and neck with Mexico’s Televisa, among others.

“Share” means the percentage of the broadcaster in the universe of televisions turned on and tuned in. It is given as a percentage rather than as IBOPE audience points, and is a way of observing the behavior of the public in direct contact with their television.

In Brazil, IBOPE is a partner with A.C. Nielsen, in a combine called Nielsen…