Research shows that when people feel threatened they demand ‘tighter’ social norms, says psychologist Michele Gelfand
What is the essential dividing line between human beings around the world? The one between the haves and the have-nots? East and west, rural and urban, secular and religious? Or maybe globalists and nationalists – a split purported to explain Putin, Brexit and the rise of Trump? These divisions are all significant, but none provide a consistent way of understanding differences observed from antiquity to the present day, in everything from international relations to relations in our homes.
My research across hundreds of communities suggests that the fundamental driver of difference is not ideological, financial or geographical – it’s cultural. Behaviour, it turns out, depends a lot on whether the culture in which we live is a “tight” or “loose” one[…]
This is simply a way of describingthe strength of social norms and the strictness with which those norms are enforced. All cultures have norms – rules for acceptable behaviour – that we take for granted. As children, we learn hundreds of them: to not grab things out of other people’s hands, to put on clothes each day. We continue to absorb new norms throughout our lives: what to wear to a funeral; how to behave at a rock concert versus a symphony; and the proper way to perform ritualsfrom weddings to worship. Social norms are the glue that holds groups together; they give us our identity, and they help us coordinate in unprecedented ways. Yet cultures vary in the strength of their social glue, with profound consequences for our worldviews, our environments and our brains.
Source: Here’s the science behind the Brexit vote and Trump’s rise | Michele Gelfand