It’s like Tamagotchi, but with real plants.
Anyone with a green thumb knows that plants are full of personality—their leaves and blooms give a great indication of their mood. Now, thanks to clever design, you can transform your favorite houseplant into a virtual pet with the ability to communicate its needs. Created by Vivien Muller of Mu Design, the Lüa smart planter shows 15 different animated emotions based on how your plant is feeling.
Not only is Lüa cute, but it’s functional in helping ensure your plants get what they need to thrive. Sensors within the planter trigger the correct emotion animation after measuring the soil’s moisture, light exposure, and temperature. The planter is connected to an app where you can select the type of plant or customize your own settings. From there, Lüa takes over, transforming your houseplant into a fun member of the family.[…]
Source: Smart Planter Transforms Your Houseplant into a Virtual Pet
msamba 
I would not be giving any money to crowd-funded people. Provided they spend all the money raised on ‘developing the product’ they don’t have to actually produce anything. Basically they can go skiing in Switzerland to “research their product” LOL!
Also, to ensure they reach the funding target before the deadline (otherwise receive no money) you often see huge percentages of the funding mysteriously paid at the last minute, to reach the target – this will be sourced by themselves or a close associate – they’ll then fly to various beaches around the world for ‘business meetings’ LOL!
https://www.indiegogo.com/projects/lua-the-smart-planter-with-feelings#/
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Also by ‘Mu Design’, Vivien Muller:
Appears to be another Kickstarter fraudster.
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Great idea! Sometimes is not so easy to find out what is actually wrong.
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