Interview: Ýr Jóhannsdóttir Explains Her Playful Approach to Design and How Mending Will Shape the Future of Sustainable Fashion


The latest interview supported by Colossal Members dives into the story behind the playful, quirky knits of Ýr Jóhannsdóttir. Working under the name Ýrúrarí, the Iceland-based designer received considerable attention last year for her cheeky, slightly grotesque masks, a collection that exemplifies both her aesthetics and dedication to bringing others into her process.

Knit your own sweater, and you are going to care more about it than if you buy one of 1,000. That’s the idea. I want to make things that people respect rather than just making some product. It’s all coming together. That’s one of the solutions of slow fashion is getting people to mend their things also and have respect for what they buy.

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About agogo22

Director of Manchester School of Samba at http://www.sambaman.org.uk
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