TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.
MUSIC FEATURED IN THIS EPISODE
MAXN – Walk Like Your Dreams Could Talk
Layup – WHO’S THAT
andrews’ – Next to Me
SOLD – All of Us
Deja Lou – Swish
SJMR – Heat of the Moment
Deja Lou – Boombox In The Clouds
SPACE CAMP – Never Felt So Good
SOLD – Come And Get It
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