How did one simple coffee pot design become the most popular way to make coffee at home for nearly a century? The Bialetti Moka Express isn’t just a coffee maker — it’s a masterclass in industrial design.

In this video, we break down its history, design details, manufacturing process, and how smart marketing turned it into a cultural icon used by over half a billion people today. Whether you’re a coffee lover, a product designer, or just curious about how everyday objects become timeless, you’ll see why the moka pot still dominates kitchens around the world.

Timestamps
0:00 – Intro
2:00 – Democratisation of Coffee
5:18 – Design Breakdown
8:50 – Becoming an Italian cultural icon
14:00 – Why it survived 90 years

Credits
Bialetti Official: / @bialetticom
Moka Pot 3D Model: https://skfb.ly/oHuxT
Moka Pot Funnel 3D Model: https://skfb.ly/pxw7E

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