begonia: a deep pink that is bluer, lighter, and stronger than average coral (see ‘coral’ 3B), bluer than fiesta, and bluer and stronger than sweet William, called also ‘gaiety’.

In this episode, your hosts Gretchen McCulloch and Lauren Gawne get enthusiastic about trying to pin down definitions for colour terms with Kory Stamper, author of the new book TRUE COLOR! Kory is a lexicographer and was Associate Editor at Merriam-Webster for almost two decades. Her first book was Word By Word: The Secret Life of Dictionaries, which we also loved, and now Kory is back with the fruits of her dive into the mid-20th century quest to standardize colour terms, taking us from dying fabrics to painting cars to assessing grades of maple syrup.

Click here for a link to this episode in your podcast player of choice or read the transcript here.

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