Adidas is continuing its commitment to sustainability with the announcement of the FUTURECRAFT.LOOP—a fully recyclable running shoe. This exciting news is just the latest in a series of initiatives that Adidas has promoted since it launched its Parleyline of shoes and apparel, which is partially made with recycled ocean plastic, in 2015. Now, they’ve taken things a step further by committing to the production of a completely recyclable performance shoe.

Consumers often ponder what happens when they need to get rid of their shoes. Even though Parley shoes are made from some recycled materials, there was a concern that they still contribute to the waste issue when they break down. This is where the FUTURECRAFT.LOOP comes in.

“Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, Executive Board Member at Adidas, responsible for Global Brands. “FUTURECRAFT.LOOP is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”[…]

Source: Adidas Creates High-Performance Running Shoe That’s 100% Recycle