Pocari Sweat, one of Japan’s most-popular sports beverages, has just released a new ad that features a girl running through undulating hallways, confetti and flower petals to reach her friend. The vertigo-inducing sixty-second ad was created almost entirely in a single-take and relying largely on hand-made sets and props.
The ad, which is titled demo kimi ga mieta (but then I saw you) features actress Sena Nakajima playing a schoolgirl who is walking through a school hallway. Suddenly, she turns around, sees something and begins running in the opposite direction of everybody else, which kicks off her surreal adventure as if she’s fallen through a rabbit hole and into a wonderland. Except this wonderland is not created from CGI, as one has grown to expect these days. Ad agency Dentsu hand-crafted the entire set, which is complete with confetti machines and motorized floors and walls that undulate.[…]
More: Incredible Ad for Pocari Sweat, Shot in a Long, Motorized Set
