To kick off their
joint WeThe15 campaign, the International Paralympic Committee and International Disability Alliance commissioned a short film that takes a humorous and playful approach to showcasing the ordinary lives of people with disabilities. Produced by Sam Pilling of Pulse Films, the ad uses a series of vignettes to spotlight members of the disability community, who speak to their joyful, frustrating, and routine experiences alongside the discrimination and stereotypes many confront on a daily basis.
WeThe15 will help launch the Tokyo 2020 Paralympic Games and be shown at the opening ceremony on August 24.[…]