DECEMBER 16, 2022. KATE MOTHES

Apple released a new video campaign that showcases the brand’s accessible technology from a range of perspectives.

In an empowering new ad from Apple, accessibility features of the brand’s products take center stage. Backed by an energizing soundtrack by Australian ensemble Spinifex Gum that puts famed boxer Muhammad Ali’s 1974 “I am the greatest” speech to music, scenes emphasize the features of phones, watches, and computers that allow people with physical disabilities to access myriad creative and life pursuits: a deaf mother is alerted to her child crying, a performer uses his camera to access the stage door, and a man makes various facial expressions to edit photos. Directed by Kim Gehring, […]

More: A New Apple Campaign Shines a Light on the Diverse Possibilities of Accessible Tech — Colossal