June 24, 2021
Animation Design
Grace Ebert

“Color is a challenge,” says designer and Pentagram partner Eddie Opara in a trippy and instructive animation that explains why certain shades resonate with our emotions and prompt us to act. Directed by Oddfellows as part of Adobe’s Creativity, Explained series, the educational segment explores facets of color theory and its subjective nature in relationContinue reading “A Kaleidoscopic Animation Explores the Persuasive and Emotional Power of Color in Communication” […]

Source: A Kaleidoscopic Animation Explores the Persuasive and Emotional Power of Color in Communication — Colossal