Images from the same exact spot for two hours at a time

Perhaps since we started wearing clothing, it has been the primary way that people assert individual and tribal identity in public. From subculture uniforms to indigenous garments, what we wear is a reflection of who we are, where we come from, and who we are with. Fashions have always been geographic as much as personal, but what happens when clothes signal more about society at large than the identity of the person wearing them?

Photographer Hans Eijkelboom has spent more than 20 years cataloging the ways that globalized culture manifests through apparel. Since the early 1990s, Eijkelboom has surreptitiously photographed pedestrians in urban settings, for no longer than two hours in each location. The resulting image grids reveal not only the way styles fluctuate over time (remember flannels?) but also the broader assimilation of street fashion into a kind of homogenized transnational monoculture. In short, the unhindered flow of global commerce has left us all wearing the same thing.[…]

Source: This genius photo experiment shows we are all just sheeple in the consumer matrix