16 Oct 2025
Reporter Jon Ungoed-Thomas has been investigating fake honey for The Observer for around 10 years. The runny, squeezy, golden liquid you see on supermarket shelves isn’t what you think it is. We have been inundated in the UK with fraudulent honey – a blend of sometimes real bee-made honey mixed with sugary syrups. But due to lack of tests available and the funding for them, it’s very hard for anyone to tell what’s real honey and what’s fake.
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What if we could desalinate seawater with zero waste and generate clean, 24/7 electricity? An Australian startup says they’ve cracked the code. In this video, we break down their bold claims and see if the numbers check out.
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00:00 – Zero-Waste Desalination
00:41 – The Company Behind the Innovation
01:16 – Economic and Environmental Benefits
03:55 – Technical Breakdown of the Process
05:57 – The Way it Works07:32 – Challenges and Future Prospects
12:58 – Conclusion and Final Thoughts
Do the languages we speak shape the way we think? For example, how do we think about time? The word “time” is the most frequent noun in the English language. Time is ubiquitous yet ephemeral. It forms the very fabric of our experience, and yet it is unperceivable: we cannot see, touch, or smell time. How do our minds create this fundamental aspect of experience? Do patterns in language and culture influence how we think about time?
Do languages merely express thoughts, or do the structures in languages (without our knowledge or consent) shape the very thoughts we wish to express? Can learning new ways to talk change how you think? Is there intrinsic value in human linguistic diversity? Join us as Stanford cognitive scientist Lera Boroditsky re-invigorates this long standing debate with data from experiments done around the world, from China, to Indonesia, Israel, and Aboriginal Australia.
“How Language Shapes Thought” was given on October 26, 02010 as part of Long Now’s Seminar series. The series was started in 02003 to build a compelling body of ideas about long-term thinking from some of the world’s leading thinkers. The Seminars take place in San Francisco and are curated and hosted by Stewart Brand. To follow the talks, you can:
The Long Now Foundation is a non-profit dedicated to fostering long-term thinking and responsibility. Our projects include a 10,000 Year Clock, endangered language preservation, thousand year+ data storage, and Long Bets, an arena for accountable predictions.
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